Sunday, December 9, 2012

Changing Minds

I recently helped with the rebrand of a wonderful Auckland organisation Changing Minds. (Read more about them here: http://www.stuff.co.nz/auckland/local-news/central-leader/7757689/Whats-in-a-name)
As a part of the change, they changed their logo - which was created by the wonderful Lucinda McConnon.
 

Amazing Tina, who is the manager of Changing Minds and the brains behind the rebrand, organised me to meet and photograph some wonderful people in the Auckland community.

 

After each photo shoot, we talked about what 'being well' meant to each person and then developed the images and text into a polaroid format. These will all be used on Changing Minds website. 
This was such a wonderful project to be a part of!

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